72 School Buses Became a Mile-Long Moving Billboard About the Scope of Human Trafficking and sex slavery.
Atlanta is used to traffic logjams, but at least this one was for a good cause. A caravan of 72 school buses formed a mile-long billboard earlier this week to raise awareness of Georgia’s massive number of children sold into sex slavery each year.
Created by BBDO Atlanta and PR firm Porter Novelli for the nonprofit Street Grace, the Jan. 2 event began with a press conference including Georgia’s governor-elect, attorney general and a child sex trafficking survivor. The buses then formed a caravan that brought Atlanta’s notoriously tangled traffic to a standstill while highlighting the hashtag #StopTraffick.